Go from leads to members
Lead generation means getting people’s data so you can engage with them through various channels. This is almost an impossible task when you have to rely on manual methods. Let’s leave those in the past and discover the future of lead generation and how NORRIQ Memberships takes your lead generation to the next level.
Members are the core of your organisation, and the more the merrier. Lead generation is a critical part of getting more potential members and converting those to active participants in your community. For most membership organisations, this means it is vital to get people to subscribe to your email marketing list, but often this is where the administrative hassle becomes too much of a task to continue to pursue warm leads. The NORRIQ Membership solution allows you to fully automate your lead generation process, making sure warm leads become members and not a lost cause.
Why do you need lead generation?
Before we dive into the how, we must talk about the why. Why should your member-based association engage and invest in lead generation?
First and foremost because it paves the way towards gaining new members.
You can identify prospects and reach the right audience with personalised and convincing messages. Meanwhile you build a relationship with a potential member, nurturing your lead. Lastly, it helps to keep your sales pipeline packed with pre-qualified leads.
How to gather leads
Lead generation in general focuses on identifying and qualifying potential customers and and adding them to your sales pipelie, but most importantly, it aims to convert.
Most potential leads are captured through different touchpoints, for example downloading an e-book, registering for an event or webinar or specified lead-capture websites.
The NORRIQ Membership solution allows you to fully automate the lead generation pipeline from the first touchpoint to converted lead and beyond.
First touchpoint
The start of your lead generation campaign is usually when a potential lead fills in a form, for example, to attend an event or or when they show interest by liking your socials etc. Once interest is shown you can sort your potential leads into lists, allowing you to target them with personalised information.
CRM Platform
The NORRIQ Membership solution is directly integrated with Dynamics 365 platform. Any incoming leads can be uploaded to several databases. You can even give your leads statuses and identify certain things, such as possible obstacles for a specific lead, how they came into the system, what their interests are, and so on.
Follow-up
Once you have entered your leads into your database and you have identified the above, you can begin to customise your messages and fire marketing activities at them. Before, during and after the conversion process you can check the status of your lead, read through previous communication on a timeline, enter them in mailing lists, check up on them through calls. Basically anything you can do anything you can do to convert them from lead to member, but also nourish and keep them once they have converted.
In short
With the NORRIQ Membership solution ou can quickly follow up and qualify incoming leads directly into Microsoft Dynamics, allowing you to build a member pipeline of the valuable prospects.